Product Release Campaigns

Avery Bliss Creative has partnered with Aqua Bound for several years, creating product release content for their epic paddles. They needed compelling product and lifestyle content to connect with their ICP and strengthen their brand identity, so they could launch these products with confidence. But they lacked the team and time to execute these campaigns. Every detail was strategically planned to ensure effectiveness and utility, including locations, water type, demographics, wardrobe, props/gear, mood, and the content scenes. The campaigns focused on the product performance as well as the lifestyle that owning these products creates for their customers. Avery handled every detail, producing photo and video assets that supported direct sales, nurtured their existing audience, and increased brand awareness across web, social, and print.

“We now have a beautiful portfolio of images and video to use in launching this important new product for us. That took a huge burden off of our small internal family run team. Everything we are doing, both internally and externally to market our new and exciting paddle, is to show people a glimpse of what they could be doing with it, inspiring them, and really at the end of the day, to get out on the water. So, we feel like it was such a good investment because everything turned out so genuine and authentic that it really makes our job easier. You're making it possible for us to feel very strong and ready to launch this product. And that to me is really invaluable.There is not enough to be said about high quality photo and video assets, especially ones that tell the true story of what you're looking for your customers to do. For us, like the end of the day, we just want people to get out on the water and have fun. That was first and foremost what we were looking for out of these images, and you nailed it. Second, you did a really great authentic, job of incorporating our product in a way that doesn't come across as posey or super product placement. It really felt natural. Well worth the investment, and I would do it again, hands down.” - Kate Wright, Director of Marketing / Aqua Bound